EXTREME Color Management Conference Videos

The EXTREME Color Management Conference was held in New Orleans September 16 & 17, 2008 and was Co-located with SPECTRUM and the G7™ Summit and G7™ Experts Re-certification Training. The inaugural EXTREME Color Management event was well attended and had many interesting and informative sessions which are now available to you on DVD.

EXTREME Color Management
Program Guide

Session 1
Session Title: The Metrics of Color (The "LAB" Lab)
Time: 9:00
Duration: 1 hour 15 minutes
Session Leader: Marc Levine, Dir. Business Development, Color Management Group
Panelists: Raymond Cheydleur, OEM Project Manager, X-Rite and Steve Upton,
President, Chromix

Overview
In this session, attendees will explore the foundations of measurement values and
how they apply to today's print specifications. A panel will discuss their experiences,
citing various real world problems and issues encountered. The session will also
provide insight into metrics across the workflow....what is measured at different
points and how does it all correlate? This session will review basic calibration
methodology including linearization fundamentals, plate curves, press curves, and
NPDC vs. TVI calibration strategies. Attendees will better understand the numbers by
which their systems are calibrated, as well as how those numbers "stack up".
(This session does NOT get into "best practice TVI or G7).
Benefits: Clearer Communication AND Reduce Cost of Implementing a Standard
Topics
-Tolerencing Formulas
-Meaning of a Color Set
-Verify that something is in and is out of tolerance.
-Density, Spectrophotometry, Understand LAB, Colorimetry, Calibration.
-Targets to look for - which ones
-How to use the instrument correctly
-How to measure a press sheet

Session 2
Session Title: Workflow…Up and Running
Time: 10:30
Duration: 1 hour 15 minutes
Session Leader: Son Do, Co-Founder, Rods and Cones
Panelists: Terry Wyse, President, WyseConsul, Elie Khoury, President Alwan Color
Expertise and Founder, Kee Consultants and Christian Schowalter, GMG Americas

Overview
In session 1, attendees learn about measurement and calibration fundamentals. In
session 2, attendees will learn how to move color efficiently from point to point and
better understand how to best implement color technology to increase quality and
reduce cost.
Benefits: More Efficient Workflow and Reduced Costs in the Delivery of Color
Topics
-Device Link Separations
-Using DL for color conversions
-Using DL for G7 and pressroom management
-Link profile usage: customizing color behavior (solids, traps, overprints), and optimizing for ink savings.
-ICC Profiles
-Profile verification, optimizing, and editing - How to get the most out of profile verification and profile editing.
-Ink Optimizations - (mostly for web printers) and more importantly print stabilization (though GCR)
-ICC transformations in RIPs vs. Photoshop
-Normalizing workflow: color servers and common workspaces

Session 3 - CMG’s Special Guest Speaker
Session Title: The Last 1 Percent – Color Management’s Uncharted Territory
Time: 12:00
Duration: 30 minutes
Session Speaker: Don Hutcheson, President, HutchColor LLC

Overview
This session will explore the challenges of the "perfect color match", offering
insight to advanced users on the limitations of today's measurement-based,
color matching systems. With all the fancy instruments and software we have today,
why is it still so hard to get "perfect color"? Don will discuss some of the unsolved
issues involved in ICC color management, and suggest some practical work-arounds.
He will also hint at about possible future improvements in software, hardware and
even the standards upon which color management is based.

Session 4
Session Title: ISO – A European View
Time: 2:00
Duration: 1 hour 15 minutes
Session Leader: Neil Barstow, Imaging and Colour Management Specialist,
Colourmangement.net
Panelists: Florian Suessl, Director of Technology, Berliner MetaDesign AG and
Thomas Holm, Color Management Consultant, Pixl Aps

Overview
The panelists will share their experience with the practical implementation of the ISO
12647-2 offset printing standard and how this improved customer's satisfaction
regarding predictable and repeatable color results. Driven by print buyers the
industry managed to successfully implement the worldwide ISO 12647 printing
standard instead of a regional standard. Beyond that printers and prepress bureaus
realize the benefits for a seemless, smooth and effective print publishing workflow.
Photographers, designers and last but not least the print buyers appreciate the
reliable visualization of the to be expected print result.
Topics
-ISO 12647-2 core parameters: CIELAB coordinates for the ink solids and tvi; respective aim values and tolerances
-History and successful use of helpful means/ tools for the implementation of the ISO standard provided by the organizations FOGRA, ECI and bvdm
-How to setup a press step by step (practical implementation of the ISO
standard)
-Differences between G7 and ISO and what that means for print buyers, pressmen and prepress operators
-Conclusion with regard to future standard

Session 5
Session Title: All for Naught!
Time: 3:30
Duration: 1 hour 15 minutes
Session Leader: Matt Fehn, Director of Technology, La Crosse Litho Supply
Panelists: Bruce Bayne, President, SpotOn! Press LLC, Jim Raffel, CEO, ColorMetrix,
and Glenn Andrews, Color Analyst, Schawk, Inc.

Overview
If the paradigm in the the pressroom does not change, investments made to increase
quality and reduce cost are "All for Naught". Today more than ever, color consciousness
in the press room is the key factor to realizing the benefits of
color technology. The color behavior of a press is the ultimate gating factor on the
quality of the print. In this session, attendees will explore tools and methods for
evaluating press color (not just density), and what kinds of practices may be used
for keeping color in control.
Topics
-Without Process Control in the pressroom what is the impact on color?
-What is realistic in the press room?
-Diagnostic Methods will help you understand what is realistic in the pressroom.
-Use of visualization tools to illustrate the points being made by the speaker.
-Show specific tools can be used to de-mystify what is being done in the pressroom.
-Procedures in the press room with an emphasis on the foundation that underlies all the press calibration that sits on top of if whether ICC based or
curve based.

Session 6
Session Title: Town Hall Discussion
Time: 5:00
Duration: 1 hour 15 minutes
Session Leader: Ron Ellis, Consultant and GRACoL 7 Co-Chair, Ron Ellis Consulting
Participants: Everyone in the room!

Overview
A town hall meeting where leading color management experts can engage in open
discussions. This session is designed to help drive the agenda for the color
management research projects of CMG Partner, IDEAlliance, for the upcoming year.
Topics:
Print predictability is a key issue across the print media supply chain. What are the
key factors to enhance print predictability? In what ways can industry specifications
and best practices be enhanced to attain print predictability?
Brand and content owners are moving images and work across media – whether to
the printed page in a magazine or catalog and wrapped around buses. What are key
best practices to enhance the workflow to attain better cross-media? In what ways
can industry specifications and best practices be enhanced to move cross-media?
Advertisers, advertising agencies, and brand owners are working globally. How can
we – globally – move to universal color data sets? What are the roadblocks? How
can we as an industry make it happen?
What recommendations would you make to the specification-making groups, GRACoL
and SWOP, to enhance acceptance and utilization of the specifications?
The industry has discussed going “proofless” and virtual or monitor proofing has
advanced the movement to change. How can we speed up going “proofless”?
Where are we going – G7 works better than ever, but even so there must be ways to
improve it. How can we make G7 even better and what type of support to G7
Experts and users need?
ISO and G7. G7 is based on ISO. How many experts are consciously making sure
their G7 calibrations also match ISO? How many understand the connection between
GRACoL and ISO? If GRACoL calibrations can match ISO, then when you a buyer ask
for ISO instead of just asking for GRACoL along with a confirmed ISO match?
Inkjet presses – what does it mean for the industry, how long do we have, and how
does G7 relate to these new technologies?

Session 2 – General Session for EXTREME & SPECTRUM
Session Title: The Global Print Workflow
Time: 10:00
Duration: 1 hour 15 minutes
Session Leader: Ron Ellis, Consultant and GRACoL 7 Co-Chair, Ron Ellis Consulting
Panelists: Joe Fazzi, Vice President, Print Media, IDEAlliance, Tonia Williams, Williams
& Partner, and Markus Weber, Head of Production, Nureg, GmbH

Overview
The use of specifications and standards have made globalization a reality in the
printing industry. Now more than ever buyers can pick and choose where to move
their work, as well as how to save on materials, travel, and shipping by using more
efficient workflows that can span continents. Economic factors have made it more
cost effective than ever for overseas vendors to print in the US, especially if the US
is the final destination for the final printed piece. This seminar will focus on methods
and techniques used to create efficient global workflows, as well as how to evaluate
and provide return on investment information for these workflows.
Topics
-Why globalization makes sense now
-What standards and specifications are in play in the global market
-Ways to streamline production workflows
-Spanning continents with a global workflow
-ROI methods for Globalization

Session 3 - Concurrent Session for EXTREME & SPECTRUM
Session Title: Green Workflow from Advertising & Design Agency Perspective
Time: 11:30
Duration: 1 hour 15 minutes
Session Leader: Erica Aitken, President, Rods and Cones
Panelists: Trish Wales, Partner, Roloc coloR, Peter Montgomery, Moquin Press,
Belmont, CA, and Jimmie Stone, Partner, Executive Creative Dir., Green Team USA

Overview
Advertising and Design agencies are in the unusual position of being both clients and
vendors. They work for an end user and broker services and products from vendors.
They have the opportunity of playing two roles for the environment. Increasingly
they are being asked questions about sustainability and going green. What’s an
advertising and design agency to do? Attaining a small carbon footprint makes no
sense unless the company remains profitable while working with available and
renewable resources.
Here are key issues we will explore:
-The trouble spots and pitfalls to define green and sustainability from the
customer point-of-view. Save your customer from the sins of greenwashing
by understanding the do’s and don’ts of the consumer market.
-Color management is critical to managing waste and resources. With either a
softproofing system, or accurate hard proofing, many hours of guessing and
savings in paper and ink.
- Color Management is not only critical to the success of a design, it is a
cornerstone of sustainability for a firm. A soft proofing system coupled with
accurate hard proofing saves time, dollars and a potential launching platform
for a marketing strategy wrapped around environmental responsibility.
-Examples of sound office environments
-Going Green is good for the wallet. A sound office environment is a cost
effective one.
-Purchasing products and services that are ecofriendly is a basic tenet of
sustainability. This includes printer selection as well as substrate and design
materials.
-What are the considerations looking at a printing company

Session 4 Concurrent Session for EXTREME & SPECTRUM 360
Session Title: Pressroom Color Management
Time: 2:00
Duration: 1 hour 15 minutes
Session Leader: Eric Magnusson, President, Left Dakota
Panelists: David Piccus, Wizard of Color, Piccus 4 Color and Chris Hamilton, Color
Supervisor, Paragon Press

Overview
Session will give an overview of pressroom calibration options, quality assurance and
color management applications. Where applicable, prepress and color management
workflow considerations will be discussed as well as functions that will
directly affect the pressroom. Calibration methods will be discussed as well as
advanced topics such as device link profiles and ink reduction products. Technical
session will focus on workflow and implementation of calibration methods, quality
assurance products and device link profile/color management workflow.
Management session will focus on cost savings, press efficiencies and return on
investment issues.
Topics
-G7 Calibration methodology and how it impacts pressroom/prepress. Why would one choose G7 Method over conventional methodologies such as TVI?
-Quality assurance tools (IDEALink Curve, SpotOn! and others).
-Calibration curves vs. color management (ICC profiiles, device link profiles)
-Color management and device link workflow considerations.
-Overview of available software tools.