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CMG, MeasureColor, and

CMG-Schawk-MC_Press-Release

NEWS RELEASE
FOR IMMEDIATE RELEASE

BRAND OWNERS AND PRINT PROVIDERS BENEFIT FROM SCHAWK’S ENTERPRISE PRINT QUALITY (EPQ) SOLUTION AUTOMATED BY MEASURECOLOR FROM COLOR MANAGEMENT GROUP

Simplifies the Process of Entering, Presenting and Delivering Instrument and Visual Attributes

San Jose, CA (February 28, 2012) – A partnership between MeasureColor, the Color Management Group (CMG) and Schawk, Inc. now offers print providers a simplified way to collect and deliver print and color metrics through Schawk’s Enterprise Print Quality (EPQ) Solution while delivering print providers immediate feedback on quality measures.

The Schawk EPQ Solution is a scalable enterprise-class print quality control system that captures data directly from print providers—from a single location or from multiple print locations globally—to improve print quality throughout the packaging supply chain. This customizable print quality communication platform offers tighter color controls and simplifies the process of entering, presenting and delivering instrument and visual attributes. By standardizing these variables, print providers can improve their performance and help brand owners achieve greater brand consistency, improved print quality and faster time-to-market.

The Schawk EPQ Solution captures instrument and visual data from the print provider to monitor printer performance. The range of scoring criteria that was established covers objective measurements, and calibrated subjective evaluations. Because the tools are web-based, they are available to all members of the brand owner’s supply chain. This multiplatform system is already in place at some of the world’s largest consumer products companies.

The Schawk EPQ Solution enables brand owners to:

• Clearly communicate quantifiable standards to printers
• Create a database of print provider information
• Assure brand consistency by focusing on key print performance metrics
• Deliver predictable results with continual improvements
• Allow printers to compare print quality at single or multi-facility operations worldwide

CMG was engaged by Schawk as a color-critical partner to innovate a better data collection system using MeasureColor as a key component. CMG helped articulate and specify Schawk’s requirements to the MeasureColor engineering team that took certain visual metrics specifically designed for the Schawk EPQ solution into consideration.

According to Stephen Kaufman, Chief Technology Officer at Schawk, Inc., “We believe that MeasureColor has the best tool to connect the end-user spectrophotometer with an elegantly simple and actionable user interface at press, and then to integrate this data into an enterprise quality hosted data model and scoring system.”

Added Kaufman, “I am confident that the Schawk EPQ Solution will not just serve the needs of our clients and print partners today, but will also set the standard in the supply chain management tools required to achieve consistency in brand colors globally, in the years to come.”

Lida Jalali Marschke, co-founder and Managing Director of the Color Management Group, the exclusive distributor of MeasureColor in North America, stated: “We are excited to assist Schawk in their efforts to help printers reduce color variations—sometimes while materials are still being produced. MeasureColor software, when coupled with the Schawk EPQ solution, can deliver a rapid ROI.”

Added Jalali Marschke, “With MeasureColor, electronic results are transmitted directly to Schawk in real time, reporting print quality results before the job ships.”

MeasureColor is a fully database-driven system where every user automatically works with common color standard information including references, spot colors, jobs, and tolerances. There are no separate files to load or save and no need to exchange data between multiple third-party applications.

MeasureColor offers key advantages when compared to other methods of collecting and reporting print quality data:

• MeasureColor can report all color data, whether from proofing, digital, flexo, offset, and other print processes in a modular process, rather than from one specific printing niche, thereby saving the cost of purchasing and integrating numerous software programs.
• All data is stored centrally—and controlled—on a printer’s client-server platform and is completely accessible by authorized users, from anywhere in the world
• Data supporting any standard can be collected from all popular measurement devices from a wide variety of vendors, allowing print providers to use the measurement tools they prefer. The easy-to-use MeasureColor software also supports traditional metrics, such as density, grey balance, ink trap, etc.

“Industry performance shows that a particular press run fluctuates over production, necessitating measurements to verify conformance to customer specifications. Automating the process not only eliminates errors, but also allows a press operator to observe any deviations and make adjustments during a printing run—something that can’t be done with manual data delivery systems,” notes Dan Uress, Chief Technology Officer at MeasureColor Inc. “CMG and the Schawk’s EPQ Solution have helped MeasureColor extend our reach in U.S. and across North America. CMG’s representatives in the U.S., and globally, are expert color management specialists who truly appreciate our technology.”
The customized version of MeasureColor designed to Schawk’s print quality standards, enables print providers to use one application to communicate directly with the measurement instrument, while also permitting operators to enter visual, non-measurable data, such as registration, opacity, and defects related to production and prepress. The Schawk EPQ solution gives print providers the flexibility to use virtually any data collection system. Using MeasureColor takes only 90 seconds, allowing print providers the opportunity to assess data quickly and make adjustments to the press while the job is still running rather than reviewing data, “after the fact.”

About Color Management Group
Founded in 2003, the Color Management Group is a growing worldwide “think tank” consortium of certified consultants, technicians and resellers. The Color Management Group offers members the ideal environment for sharing and developing technical ideas and concepts, and working together to improve the industry. Empowered by Color Management distribution, the Color Management Group has access to a growing portfolio of best-in-class graphic arts solutions. Armed with technology, the Color Management Group members provide pre-sales consultation, product sales, integration, training, and technical support for all color management solutions, including the latest G7TMtechnologies. The group’s alliance companies bring years of experience supporting its global customer base, strengthening the group’s relationship with leading vendors. CMG members hold myriad technical and industry certifications including G7ExpertTM, FIRST Level I and II, G7 PCCTM, as well as host a broad array of educational activities including WebExTM sessions, seminars and events that provide knowledge and insights into the newest techniques and best practices. Learn more at www.colormanagement.com/about_us/cmg/. Follow us on Faceboook: (http://www.facebook.com/Colormanagementgroup) and LinkedIn (http://www.linkedin.com/groups?gid=3294965)

For more information about the Color Management Group contact Lida Jalali Marschke at 408-218-9494 or visit www.colormanagement.com.

About MeasureColor, Inc.
MeasureColor (www.measurecolor.com), a member of the Color Management Group, is a recognized leader in the measurement and evaluation of all types of materials needing accurate color control. The company includes experts in color measurement, including quality control and color formulation, starting with conception thru final customer acceptance. MeasureColor also specializes in the IT of color communications, helping multi-national corporations to design and implement hardware and software solutions to meet their needs. This includes the MeasureColor Suite of programs that helps printers meet and exceed customers’ requirements from concept, to proof, to production. In addition to the products we sell, our team conducts training classes around the country for both small and multi- national companies. We have had training manuals published and complimented by DVD based instruction. Students can also be tested and monitored so that the company is sure that the employees are learning the concepts we are presenting.

Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 25 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit www.schawk.com. Follow Schawk on www.brandsquare.com and twitter.com/BrandSquare.

CONTACTS:

Irvin Press
Press+
508-384-0608
irv@press-plus.com

Lida Jalali Marschke
Color Management Group
408-218-9494 or 408-779-7858
lida@colormanagement.com

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