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EXTREME Colormanagement Program

Extreme Color Management 2008

Register now for
September 16th & 17th, 2008 in New Orleans
more info: www.extremecolormanagement.com

Day 1

8:00 - 9:00 am Registration and Continental Breakfast

Session 1

Session Title: The Metrics of Color (The "LAB" Lab)
Time: 9:00 am
Duration: 1 hour 15 minutes
Session Leader: Marc Levine, CMG
Panelists: Raymond Cheydleur, X-Rite and Steve Upton, Chromix


In this session, attendees will explore the foundations of measurement values and how they apply to today's print specifications. A panel will discuss their experiences, citing various real world problems and issues encountered. The session will also provide insight into metrics across the workflow....what is measured at different points and how does it all correlate? This session will review basic calibration methodology including linearization fundamentals, plate curves, press curves, and NPDC vs. TVI calibration strategies. Attendees will better understand the numbers by which their systems are calibrated, as well as how those numbers "stack up". (This session does NOT get into "best practice TVI or G7). 

Benefits: Clearer Communication AND Reduce Cost of Implementing a Standard

15 minute break

Session 2

Session Title: Workflow-Up and Running 
Time: 10:30 am
Duration: 1 hour 15 minutes
Session Leader:Terry Wyse, WyseConsul
Panelists: Elie Khoury, Alwan Color Expertise, Son Do, Rods and Cones and tba


In session 1, attendees learn about measurement and calibration fundamentals. In session 2, attendees will learn how to move color efficiently from point to point and better understand how to best implement color technology to increase quality and reduce cost. 

Benefits: More Efficient Workflow and Reduced Costs in the Delivery of Color


  • Device Link Separations
    1. Using DL for color conversions
    2. Using DL for G7 and pressroom management
    3. Link profile usage: customizing color behavior (solids, traps, overprints), and optimizing for ink savings.
  • ICC Profiles
    1. Profile verification, optimizing, and editing - How to get the most out of profile verification and profile editing.  
    • Ink Optimizations - (mostly for web printers) and more importantly print stabilization (though GCR) 
    • ICC transformations in RIPs vs. Photoshop
    • Normalizing workflow: color servers and common workspace

15 minute break

Session 3 - CMG's Special Guest Speaker

Session Title: The Last 1 Percent - Color Management's Uncharted Territory
Time: 12:00 pm
Duration: 30 minutes
Session Speaker: Don Hutcheson, President, HutchColor LLC

15 minute break

Lunch Break

Time: 12:45 pm
Duration: 1 hour 15 minutes
Event Sponsor: X-Rite

Session 4

Session Title: ISO - The European View
Time: 2:00 pm
Duration: 1 hour 15 minutes
Session Leader: Marc Levine, CMG
Panelists: Florian Suessl, MetaDesign, Thomas Holm, Pixl Aps and Neil Barstow, Colourmangement.net

15 minute break

Session 5

Session Title: All for Naught!
Time: 3:30 pm
Duration: 1 hour 15 minutes
Session Leader: Matt Fehn, Lacrosse Litho
Panelists: Bruce Bayne, SpotOn! LLC, Jim Raffel, ColorMetrix , Glenn Andrews, Schawk Inc.


If the paradigm in the the pressroom does not change, investments made to increase quality and reduce cost are "All for Naught". Today more than ever, color consciousness in the press room is the key factor to realizing the benefits of color technology. The color behavior of a press is the ultimate gating factor on the quality of the print. In this session, attendees will explore tools and methods for evaluating press color (not just density), and what kinds of practices may be used for keeping color in control. 


  • Without Process Control in the pressroom what is the impact on color? 
  • What is realistic in the press room? 
  • Diagnostic Methods will help you understand what is realistic in the pressroom. 
  • Use of visualization tools to illustrate the points being made by the speaker. 
  • Show specific tools can be used to de-mystify what is being done in the pressroom.
  • Procedures in the press room with an emphasis on the foundation that underlies all the press calibration that sits on top of if whether ICC based or curve based.

15 minute break

Session 6

Session Title: Town Hall Discussion
Time: 5:00 pm
Duration: 1 hour 15 minutes
Session Leader: Ron Ellis
Participants: Everyone in the room!


A town hall meeting where leading color management experts can engage in open discussions. This session is designed to help drive the agenda for the color management research projects of CMG Partner, IDEAlliance, for the upcoming year. 


Print predictability is a key issue across the print media supply chain.  What are the key factors to enhance print predictability?  In what ways can industry specifications and best practices be enhanced to attain print predictability?

Brand and content owners are moving images and work across media - whether to the printed page in a magazine or catalog and wrapped around buses.  What are key best practices to enhance the workflow to attain better cross-media?  In what ways can industry specifications and best practices be enhanced to move cross-media?

Advertisers, advertising agencies, and brand owners are working globally.  How can we - globally - move to universal color data sets?  What are the roadblocks?  How can we as an industry make it happen?

What recommendations would you make to the specification-making groups, GRACoL and SWOP, to enhance acceptance and utilization of the specifications?

The industry has discussed going "proofless" and virtual or monitor proofing has advanced the movement to change.  How can we speed up going "proofless"?  

Where are we going - G7 works better than ever, but even so there must be ways to improve it. How can we make G7 even better and what type of support to G7 Experts and users need?

ISO and G7. G7 is based on ISO. How many experts are consciously making sure their G7 calibrations also match ISO? How many understand the connection between GRACoL and ISO? If GRACoL calibrations can match ISO, then when you a buyer ask for ISO instead of just asking for GRACoL along with a confirmed ISO match?

Inkjet presses - what does it mean for the industry, how long do we have, and how does G7 relate to these new technologies?


Time: 6:15 pm
Duration: 1 hour 45 minutes
Session Leader: Lida Jalali Marschke, CMG
Event Sponsor: Canon USA

Day 2

8:00 - 9:00 am Continental Breakfast

Session 1- Keynote - General Session for EXTREME & SPECTRUM

Session Title: Learning to Ride the Waves: Crisis Management with Change Management
Time: 9:00 am
Duration: 1 hour
Keynote Speaker: John Sheehy, President, John P. Sheehy & Associates


In changing times, it is easy to fall prey to reacting to the crisis of the day with diminishing returns. By focusing on how people and organizations can anticipate and navigate change, publishers can deliberately move their companies from reactionary mode to responsive mode, allowing them to consciously plan, execute and sustain critical business strategies. This presentation will provide the simple tools for creating a culture of disciplined people, thoughts, and actions in mastering change from three perspectives:

I:  Personal Change Dynamics (Personal Effectiveness)
WE:  Managing Change (Effective Team Relationships)
IT:  Organizational Change Dynamics (Positive Outcomes)

Mr. Sheehy is president of John Sheehy & Associates, a firm providing consulting to print and online publishers in the areas of strategic planning and new business development. A former publishing executive with experience in both entrepreneurial start-ups and turnarounds, Mr. Sheehy's twenty-plus years of publishing leadership spans a variety of business models, including small and large-scale consumer magazines, B-to-B publications, enthusiast publications, and advertising-based websites. In addition to strategic planning, Mr. Sheehy also facilitates executive retreats and management workshops.

Session 2 - General Session for EXTREME & SPECTRUM

Session Title: The Global Print Workflow
Time: 10:00 am
Duration: 1 hour 15 minutes
Session Leader: Ron Ellis, Ron Ellis Consulting
Panelists: tba


The use of specifications and standards have made globalization a reality in the printing industry. Now more than ever buyers can pick and choose where to move their work, as well as how to save on materials, travel, and shipping by using more efficient workflows that can span continents. Economic factors have made it more cost effective than ever for overseas vendors to print in the US, especially if the US is the final destination for the final printed piece. This seminar will focus on methods and techniques used to create efficient global workflows, as well as how to evaluate and provide return on investment information for these workflows.


  • Why globalization makes sense now
  • What standards and specifications are in play in the global market
  • Ways to streamline production workflows
  • Spanning continents with a global workflow
  • ROI methods for Globalization

15 minute break

Session 3 - Concurrent Session for EXTREME & SPECTRUM

Session Title: Being Both Client and Vendor: An Ideal Position to Promote a Green and Sustainable Workflow (An introduction to the environmental issues that the Graphic Industry faces today)
Time: 11:30 am
Duration: 1 hour 15 minutes
Session Leader: Erica Aitken, Rods and Cones
Panelists: tba

Advertising and Design agencies are in the unusual position of being both clients and vendors. They work for an end user and broker services and products from vendors. They have the opportunity of playing two roles for the environment. With their knowledge, they can help the client choose a direction for their project that will net the smallest carbon footprint. And they can choose vendors who are environmentally responsible. Working in a sustainable way is key because a small carbon footprint makes no sense unless the company remains profitable while working with available and renewable resources.

In a typical workflow,

  • We'll outline the trouble spots and what they mean to the environment and how to correct them
  • Color management is critical to managing waste and resources. With either a softproofing system, or accurate hard proofing, many hours of guessing and tons of paper and ink are saved.
  • Examples of sound office environments
  • What you need to know when you choose a printing company

Lunch Break

Time: 12:45 pm
Duration: 1 hour 15 minutes

Session 4 Concurrent Session for EXTREME & SPECTRUM 360

Session Title: Pressroom Color Management
Time: 2:00 pm
Duration: 1 hour 15 minutes
Session Leader: Eric Magnusson, Left Dakota
Panelist: David Piccus, Piccus 4 Color


Session(s) will give an overview of pressroom calibration options, quality assurance and color management applications. Where applicable, prepress and color management workflow considerations will be discussed as well as functions that directly affect the pressroom. Calibration methods will be discussed as well as advanced topics such as device link profiles and ink reduction products. Technical session will focus on workflow and implementation of calibration methods, quality assurance products and device link profile/color management workflow. Management session will focus on cost savings, press efficiencies and return on investment issues.


  • G7 Calibration methodology and how it impacts pressroom/prepress. Why would one choose G7 Method over conventional methodologies such as TVI?
  • Quality assurance tools (IDEALink Curve, SpotOn! and others).
  • Calibration curves vs. color management (ICC profiiles, device link profiles)
  • Color management and device link workflow considerations.
  • Overview of available software tools.

15 minute break

EXTREME Color Management Program Adjournment

Time: 3:30 pm

Exhibit Area Breakdown

Time: 3:30 - 5:00 pm on Wednesday, September 17th


Order, timing, and speakers are subject to change, daily start/end times will not change.